#Savehollywood for android movie

“We want to do to movie retail what Cuisine de France did to retail. You can buy the USB device for less than US$20 and the plan is you will be able to use it in any petrol station, coffee shop in the world using a PIN the same way as you would to get cash from an ATM. “Effectively this will be an ATM for media. “We decided to follow the money and we believe the money is in retail, another industry that has it all to lose at the moment. “Unlike the music business that didn’t realise what the internet would do to its business, the movie business is aware of the world going digital and doesn’t want to experience the same fate,” says Armstrong. The DVD he wanted was not available and as he put his rental card back into his wallet he noticed the USB key he kept on his car keys. Armstrong says the company has taken on not one cent of venture capital.Īrmstrong says he got the idea one night three years ago when he was trying to rent a DVD. The company employs 26 people in Galway and is supported by private investors. Portomedia is the brainchild of entrepreneur Chris Armstrong, a physicist by profession who has worked with Cable & Wireless, BT and Ericsson. Samsung will provide the NAND Flash memory for the device, Toshiba will manufacture the controller chip and Microsoft will create the digital rights management (DRM) licensing software. The US device will come with a docking cradle with two connections – a standard SCART connection or a HDMI connection. Portomedia has developed a USB key device with two heads that can be inserted into a vending machine and, after paying by cash or credit card, a standard resolution movie can be downloaded within 15 to 19 seconds, while a high-definition (HD) movie can be downloaded within 60 seconds.

The technology will allow the Hollywood studios to get movies to movie lovers faster than waiting for broadband technology to speed up. Galway-based Portomedia has developed a new technology that will allow movie lovers to access their favourite movies in an ATM machine-like manner by downloading them onto specially made USB devices with specific rights management entitlements. A technology company in the west of Ireland has struck a major deal with six major Hollywood studios as well as sparking a technology alliance with Microsoft, Toshiba and Samsung in a move that will prevent the movie industry suffering the same fate as the music industry, which has been crippled by piracy.

Savehollywood for android